How well do you recall logos? A study was conducted with 150+ people and they were asked to draw from memory, a few popular brand's logos. Here are the results. The conclusion drawn was that perhaps we dont put enough thought into the details and so just enough logo was drawn. This proves that your experience with the brand is SUPER powerful and that a simple logo achieves the same as a complex one so why go with a difficult logo? This coincides perfectly with my belief system for logo design. Enjoy
What a wonderful year of sports we have been treated to. Winter Olympics, World Cup, Giro d'Italia, Tour de France.
With the Tour being one of my perennial highlights of the summer, I've decided to post a new JODco logo inspired by my favourite bike race. Enjoy 23 days of spectacular bike racing through the lovely country of France.
Vive le Tour! Forza Azzurri! Forza il Giro!
Interested in a themed logo for your business? I can recreate or modify your existing logo. Call me if you are interested
For quite some time I have had a bit of a man crush on Simon Sinek. I've probably watched his "Start with Why" Puget Sound Ted Talk a zillion times. With a smooth delivery and meaningful, well thought message, he immediately captured my attention. If you haven't watched his original Ted Talk (its one of the highest ranking talks of all time on Ted.com) then you need to get on over there and be the 17, 088,870th person to watch it. If you run a business - this is must watch Ted Talk TV!
He so eloquently describes why the Wright brothers, Apple and Martin Luther King Jr succeeded while others with more resources, time and money failed - and how most companies have their marketing minds screwed on backwards. It really is a brilliant talk and one that every business person should watch in my opinion.
Which brings me to his most current video, shot just this past March 2014. Simon leverages stories that we can all relate to in order to convey what he discovered for himself about true leadership. His talk is very frank and personal - not in a gushy kind of way but in a very matter of fact, "this is what I just found out" prose.
Leaders - who are they and what makes a true leader stand above other "nominal" authoritarian leaders. This is his question.
Please click below and you'll surely be inspired:
Capt. William Swenson's act of bravery and leadership on the day in question
From the great Seth Godin:
NOTE: Just before you read this, let me be clear. I loved my last employer for all the teachings it gave and the wonderful connections I made. It was just really cool that this came at a time when I was ready for a change to focus on things that mattered more to me.
Every day is an investment
You're not lucky to have this job, they're lucky to have you. Every day, you invest a little bit of yourself into your work, and one of the biggest choices available to you is where you'll be making that investment.
That project that you're working on, or that boss you report to... worth it?
Investing in the wrong place for a week or a month won't kill you. But spending ten years contributing to something that you don't care about, or working with someone who doesn't care about you... you can do better.
What you focus on expands, doesn't it?
This was serendipitous.
So this is Yahoo's new logo.
I kinda like it. Here is why.
Marissa Mayer is trying to reinvigorate a company that at one time was the search champion of the internet. In my experience, I've seen a few CEOs come in and promptly (sometimes as part of their 100 day plans) have make their mark on the company by stating their new corporate direction non verbally. Usually with a new logo. This is a sign from Marissa. Yahoo is not the old stodgy Yahoo. They're the company that is driving users to their portal through well curated content and improved search dynamics. They're striving for clean and fresh. I think their new logo is just slightly off the mark - almost but not quite there.
I've always been a fan of clean and simple design. Check out one of my favourite designers, Aaron Draplin (www.draplin.com). I think they've done a nice job with this one. They've kept the colour scheme, added a little bevel to the lettering and even provided some animation to their exclamation point. Good job Yahoo - but not great.
Visit www.yahoo.com/dailylogo and you'll see some other contenders that their in house design team came up with. My preference would have been the eventual winner (above) or the Day 1 logo. Day 1 logo had some more playfulness with it that I think lends better to what I think Marissa is going for. More vibrance, more youthfulness, more freshness. This one is almost all there....just get rid of that bevel.
Anyway - what do you think? Let me know below - I'm curious!
I always said that as a product manager, I had to be a jack of all trades. I lived in the confulence of tech, finance, executive briefing, customer care, marketing and UX. Sometimes it stinks, but most of the time I love it. Aziz Musa agrees and he has this awesome webcast that all product managers should watch. Follow Aziz on Twitter @azizmusa
One of the greatest things that I've learned from my wife was to listen to my gut cause its usually right. Tonight I messed around with an interesting concept. How do I bring together the Dharma Project from LOST with an Royal Canadian Air Force look and feel for a badge/mark/logo. I guess it was a bit of a challenge in problem solving that I had to just listen to. So i did as my wife tells me...and went to work after the kids were in bed.
So behold, the Dharma RCAF inspired logo for Jason Ortepi Design. Let me know your thoughts in the comments below. I'm always looking for feedback. The more I play the more I learn the more my design muscles are flexed.
Thanks for stopping by,
"I am not what happened to me, I am what I choose to become" - CG Jung
Today I finished what is quite a life altering course that truly has awoken my true self. Laura Slinn and Kelley Oswin are both Master Practitioners in the are of Neurolinguistic Programming. This weekend's course was designed to challenge your limiting beliefs and help you to overcome these, forgive yourself for allowing them into your mindset and to create goals. Here is what I learned this weekend about me:
I'm writing this more for me than for you. Step #1 of getting to my goals.
Hope this has inspired you to think about your goals too. If it has, I HIGHLY RECOMMEND attending one of the Awaken Your True Self seminars. Check out www.kelleyoswin.com or www.lauraslinn.ca to find out when the dynamic duo will be able to rock you out of your personal coma and into a world that exists beyond impossible.
Did you watch the Simon Sinek video I posted on my first blog post? If so, good for you! If not, you should; however, if you didn't you'd be equally informed to read today's Seth Godin post. The message is essentially the same. Seth takes a moment to define what a brand was before it was a brand. There are 2.5 million small businesses out there in Canada - some have a brand and some do not. What do I mean? Well, what do you consider a brand?
Now, you don't have to be an RBC or Apple or McDonalds to have what I consider a brand. That third item that I listed is really what a brand is. Remembering a feeling you got when you came in contact with that widget that the brand promised. When we buy something, we remember the FEELING of what that item gave us (regardless of what your head thinks, its the feeling that X gives you that makes you remember) For example: Apple's iPod plays music. Music inspires, consoles and motivates people. Its natural to say that listening to "The Grateful Dead on my iPod" makes me feel happy. Vis a Vis the Grateful Dead, Apple is making you feel happy. Therefore, that little apple with a bite taken out of it on a subway poster inspires happy thoughts and ultimately probability that you will return to Apple to get more happiness. The kicker here is that Apple's reason for making such great products is not so that they can sell more to you. Its genuinely interested in your happiness (to a degree). They make beautiful, easy to use pieces of technology that just so happen to be a tad expensive. So what! your subconscious says, it makes me happy.
So my question to SMB's is this: What is the feeling that you want your customers to leave with when they buy from you? What's your promise of "feeling" that embodies your business, your logo or, holistically, your brand? What it is should equate to the reason why you run your business. They should completely align if you are an honest business person.
If you can't answer that then you should sit down this week and figure out what it is you are selling. Widgets are nice but feelings are what links your customer to your logo and ultimately to your brand.
I'm Jason Ortepi. An aspiring graphic designer who has some formal training but is picking it back up after years of working in the corporate world. I do this because I love it.