"there is a disconnect between what business does and what science knows"
I saw Daniel Pink speak at a technology conference in Texas in 2006. At the time he had just released a new book in where he describes the shift from "left brain" work to "right brain" creativity. His point was that in the near future (today!) that the real work that will change how we do everything will come from the thinkers, the dreamers, the silly hearts (to take a quote from Uncle Buck). Creative minds will supercede the coders or the widget crankers. He described for us a real situation in where a middle manager working for a tech company in the US decided he was going to outsource his own job without anyone knowing. He hired a fellow in India that had the same credentials and coding background that he had, only this fellow's pay expectation was much less than his counterpart Stateside. For a full year or so, this gentleman would attend a weekly meeting on a Monday with his team, gather his assignment and send promptly to India for his "employee" to action. Being paid 75K a year, with 20K going to his employee, he virtually worked once or twice a week and collected 55K a year.
Indeed a creative mind at "work".
Daniel Pink has looked very closely at corporate life and has studied why some companies excel and why some do not. One of the key factors that he would point to is in employee satisifcation and motiviation. In fact, his analysis presented below neatly echoes that of Jim Collins' points in his famous book "Good to Great". Watch Daniel's TED talk below and you'll be reflecting on your own motivation. Its part of the reason why I'm even attempting to develop my tiny little business here.
I'm Jason Ortepi. An aspiring graphic designer who has some formal training but is picking it back up after years of working in the corporate world. I do this because I love it.