I've had the opportunity to work with some quality brands. Here are some of the stories I've help to tell and some I'm still shaping...
Saddle Boys Cycling Club of Schomberg - concept art. I used the Lion of Flanders as a focal point because, well, Belgian riders are bad ass...
Foxbury Farms is a well respected riding school in Tottenham, ON. They've asked me to develop a summer camp crest for t-shirts that they are providing campers at the riding school.
Windfields Farm is the home of the great Norther Dancer - Canada's only Kentucky Derby winner and sire to many great prodgeny. In fact 75% of the thoroughbred racehorses alive today can be traced back to Northern Dancer. Windfields was recently closed down a few years back but there are still many fans of the farm and the horses. Elizabeth Ross came to me asking for some help to start up a web page she and her colleagues could share news and stories about the fate of the farm, the land and the graves of the many great race horses on the site. Windfields Farm News and Notes was born.
Unique Property Services
Lesley Stefek runs a young and dynamic landscaping and property maintenance service in the north end of York Region, Ontario. They're a perfect case study for why you (that's you as in "you small business person without a brand") need me. They're dedicated people and they know why they do what they do. They LOVE working the land and beautifying spaces. Its a guilty pleasure but one that is a gift to those who hire them. The problem was that they were so busy with work, they simply didn't have the time to think about branding, logos or websites. Enter little ole me and voila, they've got a prelim design. They're website had fallen into disrepair and I quickly developed a theme for them, cleaned up the copy and added some striking imagery. They're going to be updating it with my help but here is a look at the current work that I have done. NB: all of this is subject to change as this is a WIP (work in progress) Check out their site at www.uniquepropertyservices.ca
Jasmine Kelly RMT
Jasmine Kelly approached me to help define her business identity as she was venturing out on her own as a Registered Massage Therapist. Jasmine is a Kiwi who has lived and worked in Canada for the last 10+ years and has a growing base of customers. She's inspired by Mandala's, a spiritual and artistic representation used by Hinduism, Buddhism and many other religious groups. Mandala's are found all over the world in the art of almost every culture and they help to inspire those who gaze upon it to become more centred, focused and relaxed in the hopes of gaining deeper meaning of self and life. Jasmine told me that this was what gave her the inspiration to seek out and teach yoga and perform massage therapy - so that others may gain the calm and serenity in their life through her hands.
The Mandala logo used for Jasmine Kelly RMT is reflective of the simple yet focused life style that is Jasmine's "why"; the reason why she does what she does. The warm red colour catches the eye and enables the viewer to focus and travel through the visual to the key pieces of information (ie: her business name, address and contact information) Visit her on facebook at www.facebook.com/jasminekellyrmt
Caesar Ortepi (yes, my Dad) is a developer/contractor extraordinaire and had a new project about to launch north of the GTA. Haviland Homes was the registered name but didn't have a logo. Within 24 hours, I had a few generated for him and we landed on one that conveyed a simple message. Strong, well built homes with a contemporary feel.
More Saddle Boys concept art - Leveraging the Campagnolo lettering style with some modifications and bringing in the Lion of Flanders
Kamila Rose and her family run a European restaurant in Waterdown ON that serves up family friendly, savoury fare from various parts of Europe. Crepes for breakfast, Schniztel for lunch and Cabbage Rolls for dinner; they can cook it all up for a nominal fee that is far surpassed by the quality and service you'll experience at Crepalicious. One of the biggest highlights in the restaurant is their delicious soups. Home made style with no flour added, their customers RAVE about their 15 varieties. With a desire to want to sell these on a broader scale, Kamila needed a logo to differentiate their product from the other items. Understanding where they want to eventually go with their soups, they came up with "Izzi" (short for mom's name, Izabella) and "Zupa" (as soup is called in Italian).
Couples Hair Design & Aesthetics
Domenic Polito, owner of Couples (for short) has a hugely successful hair salon serving Nobleton, ON. With many loyal clients wanting to connect with him in more ways that just in the salon on appointment day, Domenic asked me to think about building a website. Which then grew into building out a new and fresh business identity. The current logo and design was inherited from the previous owners and hadn't reflected the new services (Domenic brought on an Aesthetician) or the hip products he offered in the salon. It was focused on darker colours overall and really looked dated. We spoke at length about his desire to give customers a more holistic view of the services he offered as well as bringing his business identity up to date with a younger vibe. Taking some inspiration from the product designs in the salon, I came up with the light blue leaves of the Lotus flower. Signifying purity and non-attachment to "things" we agreed that the the many new facets of the salon were well represented in the many leaves of the Lotus. The simple sans-serif font adds to the straightforward simplicity and freshness that Couples aims to provide as their reason for why a customer comes to them. Visit them online at www.coupleshairdesign.com
Kelley Oswin NLP Practitioner
Kelley is just like me! We have day jobs but we also have interests in things we love that we hope will become our day job! Kelley is a certified Neurolinguistic Programming practitioner She needed a website developed quickly so that she could get her first training course launched and have the website as a call to action. We worked together for a few days and leveraged a logo that her friend developed (very nice!) to incorporate into a design that visually told her "why"
Schomberg Old Sleepers Hockey Club
On a lark, I decided to take it upon myself to redesign the hockey club's logo. I've been playing with them this winter and knew that their current logo had been around for many, many years. This is a work in progress as you can see by the sketch. I'm working on pulling it into Illustrator and making it digital. Being a new guy on a team that has some seriously long history, it wasn't really my place to walk in and say "your logo needs a refresh". For fun, I doodled this and showed it to a few guys. Maybe some time soon, they'll update their look. For now its just a fun thing for me to do.